Not long ago, going fur-free would have been considered a bold move by top fashion brands. None of them wanted to drop fur from their catalogs given the high demand from their clientele.
Now, with a growing consciousness around the harmful effects of fur farming around the world, fashionistas and brands are gleefully adopting faux-fur—a cruel-free alternative to animal fur. It’s also exciting to see countries like Japan, Serbia, Norway and a host of other fashion-conscious nations, banning fur-farming in an attempt to further nip demand in the bud.
But prioritizing ethical fashion isn’t easy, and it takes a lot of work from established fashion houses to set a precedence. A growing number of brands, such as Burberry, Tommy Hilfiger, Gucci, Versace have already set the tone for conscious fashion – and the next to join the queue is Prada.
The Prada Group which consists of brands like Prada, Miu Miu, Church’s and Car Shoe, will no longer have fur in their designs starting Spring/Summer 2020.
Miuccia Prada, the co-CEO, said:
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,”
She further added:
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
With Prada joining the club, we are getting one step closer to cruelty-free fashion – worldwide!