Beyond Meat has landed another major fast-food restaurant – KFC!
This time around, the plant-based meat producer offers up a chicken-like protein substitute that’s sure to be finger lickin’ good!
Starting this week, KFC will introduce Beyond Fried Chicken at one test restaurant in Atlanta. The new item will include chicken made by Beyond Meat in two styles: 1) as nuggets served with a choice of dipping sauce (the Sweet N Tangy one is vegan), and 2) as boneless wings tossed in either Buffalo, Nashville Hot, or Honey BBQ (none are vegan).
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, President and Chief Concept Officer, KFC U.S. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’”
Beyond Meat CEO and founder, Ethan Brown, goes on to say “to be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey. My only regret is not being able to see the legendary Colonel himself enjoy this important moment.”
The wings cost $1 each and can be ordered in half a dozen or 12-piece options, while the nuggets are $6.49 for six and $8.49 for 12. Customers are also able to buy up to four plant-based nuggets for $1.99 each.
The test makes KFC the first U.S. fast-food restaurant to introduce a Beyond chicken product, beating out other popular chains, Chick-fil-A and Popeyes.
The Beyond Fried Chicken will be cooked in the same fryers as KFC’s real chicken products, which might not work for some vegetarian or vegan lifestyles. The company states that they are targeting those who are flexitarian or trying to reduce their meat intake.
KFC will consider a nationwide rollout once they hear back from customers after the Atlanta test.